2025 UPS Holiday Box

I co-authored the creative brief and led the art direction for UPS’s 2025 Holiday Express Packaging, defining the narrative and visual tone for the limited-edition holiday box. Over 200,000 envelopes and boxes were created, and all sold out within 2 months. I managed and guided the designer throughout execution, ensuring the final artwork aligned with brand standards, seasonal messaging, and production constraints while delivering a warm, celebratory moment for customers.