2023 and 2025 Photoshoot

I led and supported UPS’s 2023 and 2025 photography shoots, shaping the creative strategy to ensure the imagery authentically reflected our customers, services, and brand values. My involvement spanned concept development, art direction, and collaboration with agency partners to create a cohesive, modern visual system that could scale across channels. These shoots resulted in a versatile library of on-brand photography designed to support global marketing, storytelling, and long-term brand consistency.